The Experience Economy

"Goods are tangible; services are intangible; experiences are memorable." Timo Elliott, Episode 1: What is the Experience Economy? from The Experience Revolution podcast by SAP. Accessed 2020-02-24. At Jackrabbit English, I want to create learning experiences that are surprising, enjoyable, and memorable. This way, the underlying work of changing how you speak English "sticks" better ... Read more

Drivers & Disrupters

Bloomberg Business Week - 2019.11.04 T. Orlik, S. Johnson, & A. Tanzi The major disruptive forces affecting the global economy right now include protectionism, automation, digital economy, populism, and climate change. Overall, low- and middle-income countries will be more at risk and have more to lose than higher-income countries. The traditional economic drivers of economic ... Read more

Why "Coaching"?

Fundamentally, we here at Jackrabbit English want to help you develop a skill that should add to your ability to earn a living. How we do that makes us more like a sports coach or trainer than a classroom teacher. You already have a lot of English vocabulary. You already have the fundamentals of English ... Read more

Course Design Theory

UNL's page "Planning Your Course" is a good review for how to set up a new course. First, define your view of the purposes of education. I don't think there's one answer here - it depends on the course and, ultimately, the student. But it's an excellent idea to give this some thought, as the ... Read more

Course Planning

In preparation for building Jackrabbit English's online courses, I reviewed course planning ideas from different universities, businesses, and coaching programs. University of Nebraska - Lincoln's page about course planning was very helpful. The first step is about defining the underlying purpose of the course and a suggestion for how to achieve that: To make the ... Read more

Who's to Judge?

If you ask the average person on the street what makes a non-native speaker understandable or not, they'll usually say it's vocabulary and grammar. But if the word choice and grammar are generally correct, our brains can compensate for errors here and there. What is critical for non-native speakers to gain control over and what ... Read more

How Talking Is Like Reading

Language skills are usually broken down into four domains. In order of acquisition, they are: Listening, Speaking, Reading, and Writing. When I taught English in school settings, I had to put the cart before the horse and teach reading and writing in English from day one, while students are just beginning to hear for the ... Read more